adobo Magazine hosts Portfolio Night Manila 2025: Here’s everything you need to know
NEW YORK, USA – It’s that time of the year again where young creatives across the country are looking to break into the industry as adobo Magazine is set to host…
40 years of LIA: Barbara Levy’s legacy of creative excellence
LAS VEGAS, USA — In the glittering heart of Las Vegas, the London International Awards (LIA) marks its 40th anniversary, celebrating four decades of honoring creativity at its highest level, not…
LIA Creative LIAisons 2025: ‘A CCO’s life is fancy and sh*t at the same time’
LAS VEGAS, USA – At the 2025 London International Awards (LIA) Creative LIAisons program in Las Vegas, 130 of the world’s most promising young creatives got an unfiltered glimpse into the…
Creativity’s secret weapon: The human edge at Creative LIAisons 2025
LAS VEGAS, USA – As the London International Awards (LIA) celebrates its 40th year, its Creative LIAisons program once again took center stage as a powerful incubator for emerging creative talent.…
Reach, Trust, ROI: Google VP Sapna Chadha Reveals YouTube’s Winning Formula in Southeast Asia
MANILA, PHILIPPINES – YouTube just concluded its YouTube Works Awards Southeast Asia right here in Manila, and it is bigger than ever, with a record-breaking 800+ submissions across the region. The…
Reflections on the road: AIA CMO Melissa Henson shares lessons she learned in her second year at the helm
MANILA, PHILIPPINES – “As a CMO, I don’t just wear the brand hat — I [also] wear the customer hat. When I sit in any meeting … I am there to…
YouTube #1 in marketing ROI, beats other platforms in SEA
MANILA, PHILIPPINES – The numbers are in: in 2025, viewers rank YouTube as the number one platform for streaming video content, reaching more consumers on a daily basis than all competitors including…
Real narratives, powerful storytelling: Authenticity anchors adobo SheCreative: The Power of Persuasion session and the secret for the creator economy to thrive
MANILA, PHILIPPINES – In today’s digital age, content creators and influencers carry a big responsibility for what they release on social media platforms, especially if they have a massive following. Many…
LIA jury insights: Peter Khoury on the future of branded content and entertainment
LAS VEGAS, USA – At this year’s London International Awards (LIA) Peter Khoury, Regional Chief Creative Officer of TBWA\Asia and CCO of TBWA\Singapore and Jury President of the Branded Entertainment and…
2025 LIA Legend Dörte Spengler-Ahrens on courage, creativity, and the making of a legend
LAS VEGAS, USA – On September 27, 2025, under the glittering lights of Las Vegas’ Encore Wynn Hotel, the London International Awards (LIA) carved history. For the first time in its…
BBDO Bangkok’s ‘Death of a Salesman’ wins Grand Prix in Online Film at LIA 2025
LAS VEGAS, USA – At this year’s London International Awards (LIA), BBDO Bangkok took home the Grand Prix in Film – Online category, alongside three Golds, for its hilariously absurd and…
Drenched and unstoppable: The 14th adobo Football Cup gathers the most competitive creatives for another round of goals and glory
PASIG, PHILIPPINES – Not even a steady downpour could cool the heat at Atleta63 on September 20 as the adobo Football Cup made its annual return. Postponed in July by stormy…
