Celebrating content, culture, and community: BaiCon 2025 teaches us about the business of influence
CEBU, PHILIPPINES – It’s been a whirlwind of a weekend in the country’s Queen City of the South, with dark skies and unpredictable weather keeping BaiCon 2025 attendees on the edge…
‘Don’t be intimidated by the tech and gloss’: Publicis Groupe Philippines CCO Raoul Panes on cracking the gaming culture at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Philippines and Leo Manila Chief Creative Officer Raoul Panes had a front-row seat to some of the…
Young Lions, big dreams: Propel Manila’s Maxx Macalinao and Jacob Banog share how it felt to represent the Philippines on the global stage
CANNES, FRANCE – The Cannes Lions International Festival of Creativity may be over, but the excitement still lingers — especially for Propel Manila’s Michaela “Maxx” Macalinao and Jacob Banog. The two…
BBDO Guerrero Creative Director Nikki Sunga decodes the impact of brand-powered sound across global works in her full-circle moment as a Cannes Lions jury
CANNES, FRANCE – For BBDO Guerrero Creative Director Nikki Sunga, stepping into the 2025 Cannes Lions International Festival of Creativity grounds after nine years still feels “surreal.” From first arriving at…
‘Beyond grandeur, there is beauty in the everyday’: Publicis Groupe Malaysia CCO Emir Shafri on the evolving landscape of Outdoor Lions at Cannes Lions 2025
CANNES, FRANCE – While judging the Outdoor Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Malaysia Chief Creative Officer Emir Shafri observed a powerful shift in how…
At Cannes Lions 2025, Publicis Groupe Korea CCO SooHee Yang sees brand experiences win by blending play with purpose
CANNES, FRANCE – While judging the Experience & Activation Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Korea Chief Creative Officer SooHee Yang noticed a meaningful evolution…
Taking play seriously: A young woman’s journey to a more intentional art practice
MANILA, PHILIPPINES – Gelli Arceño captures how artist Elwah Gonzales redefines discipline and play in her solo show Elwah Store at Gravity Art Space. “What if this year, I become more…
Publicis Groupe APAC CEO Jane Lin-Baden on how transformative ideas redefined entire categories at Cannes Lions 2025 Creative Business Transformation category
CANNES, FRANCE – As Jury President of the Creative Business Transformation category at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe APAC CEO Jane Lin-Baden led a diverse jury…
‘AI was not the hero’: Publicis Groupe Chief Solutions Officer APAC Sapna Nemani on Innovation Lions’ pivotal shifts at Cannes Lions 2025
CANNES, FRANCE – While judging Innovation Lions at this year’s Cannes Lions International Festival of Creativity, Publicis Groupe Chief Solutions Officer, APAC Sapna Nemani observed two pivotal shifts relating to purpose…
Nada Abisaleh of Leo Burnett Beirut unpacks what real transformation means for Cannes Lions’ The Glass: The Lion for Change
CANNES, FRANCE – Glass, the Lion for Change, turned 10 this year. As someone who’s followed this category closely, I was eager to see how the work would reflect a decade…
Scandinavian soul into Filipino homes: How IKEA’s STOCKHOLM collection brings democratic design to life
MANILA, PHILIPPINES – For four decades, millions of people worldwide have enjoyed IKEA’s STOCKHOLM collection inside their homes — from comfy couches to sturdy tables, and rugs that rest in the…
David Lubars on his Lions of St. Mark at 2025 Cannes Lions: a towering tribute to a legacy of fearless, culture-shaping creativity
CANNES, FRANCE – adobo Magazine Founder, President, and Editor-in-Chief Angel Guerrero witnessed a historic moment at the 2025 Cannes Lions International Festival of Creativity as David Lubars, a titan of modern…
